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Sportsbook

BtoBet strengthens presence in Colombia

Wednesday 07 de November 2018 / 12:56

2 minutos de lectura

(Malta).- BtoBet has furthered its leadership status in the Latin American region, particularly in Colombia, with the launch of “Betalfa.co”. Betalfa was recently granted the the 13th licensing agreement by Colombia’s Coljuegos, the national gambling regulatory authority, to start operating its online iGaming activity.

BtoBet strengthens presence in Colombia

Daniela Gutiérrez, Betalfa’s Marketing Director, stated that the decision of having the right technological partner assisting them in all aspects of their operations was a very important decision for the company. “Having a deep knowledge of the Colombian market and strong presence in Latam, BtoBet was the ideal partner to support us with our operation. Their experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.” Gutiérrez further added that considering the fast and constantly evolving context of the iGaming industry, BtoBet will enable the company to be constantly updated with the latest technology.


Sabrina Solda’, BtoBet’s Chief Marketing Officer, stated that she envisaged a bright future for the partnership, with both companies sharing the common goal of anticipating the players’ needs and delivering a personalized and tailored experience for the Colombian market . Commenting on the company’s ever bigger presence in the Latin American region, Solda’ added that BtoBet is considered a leader in Latam, putting at the disposal of their partners not only the most innovative technological solutions on the market, but also the necessary know-how to achieve results in such a demanding, evolving and growing market.

Categoría:Sportsbook

Tags: btobet, Sports Betting, Sportsbook ,

País: Malta

Event

Peru Gaming Show 2025

18 de June 2025

Facephi presented its digital identity verification solutions for the online gaming sector in Peru at PGS 2025

(Lima, SoloAzar Exclusive).- Facephi is consolidating its position as a strategic partner for responsible online gaming in Peru, presenting advanced identity verification, fraud prevention, and regulatory compliance solutions at PGS 2025, adapted to an increasingly digital and demanding ecosystem. In this interview, Bruno Rafael Rivadeneyra Sánchez, the firm's Identity Solutions Senior Manager, explores how its technology is redefining gaming security standards, with a preventative, seamless, and 100% regional approach.

Friday 18 Jul 2025 / 12:00

From PGS 2025, Win Systems Redoubles its Commitment to Peru: Innovation, Proximity, and Regional Expansion

(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

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